Advertising

• Introduced three new courses: Creative Portfolio 3, The Craft of Visual Communication, and Collaboration with AI for Solving Social Problems.
• Added five new permanent courses: Artificial Intelligence and Advertising, Game-Changing Advertising Ideas, AI-Driven Social Media Insights, Advertising Portfolio 2, and Advertising Portfolio 3.
• Certified two courses for the UF AI Certificate course list.

Journalism

• Introduced two new courses: Principles of Journalism (required) and Editing & Coaching (specialization).
• Added four experimental special-topics courses: Music Journalism, TV Sports Reporting, Podcasting and Scholarship in Journalism.
• In Fall 2024, offered a record number of News Center Practicum immersion sections (25) in various forms of news, photo, sports, meteorology, and more.

Media Production, Management, and Technology

• Developed a new course in collaboration with The Agency that will be used to start a production-focused immersion experience in 2025.
• Added five additional special-topics electives: Managing Entertainment TV & Film, Sports Media Entrepreneurship, SEC Film Festival, Social Media Content Creation, and Strategies in Digital Engagement.
• Updating all course descriptions and titles.

Public Relations

• Student team won the Bateman competition for the second year in a row.
• Student team won the Grand Prize for the Page Case Study Competition.
• Public Relations Lecturer Robert Judin started PRISM, a student organization focused on PR in Sports Management.