Division of Media Properties
- WUFT-TV/FM and FPREN secured their highest levels of state funding in their history.
- FPREN served all public TV and radio stations in Florida and South Carolina during a destructive hurricane season.
- WUFT-TV and WRUF-TV moved to a new, consolidated TV master control room on the second floor.
Innovation News Center
- Launched WUFT Midday, a second, live daily newscast that airs on WRUF-TV.
- Provided extended breaking news coverage for hurricanes Helene and Milton, including 12–16 hours of special newscasts on TV and continuous coverage on radio and digital.
- More than 90 students participated in Election Night coverage, including three continuous hours on TV with seven live-shot crews.
- Launched Sports Lab, a two-hour sports talk radio show on ESPN Gainesville. Students produce and anchor the radio show.
- Student journalism published on INC platforms earned more than 100 state, regional and national awards in 2024.
Atlas Lab
- Successfully introduced two new social media listening platforms.
- Supported 11 class visits and guided class projects.
- Provided research support for seven graduate students.
- Hosted seven workshops (50 students and faculty) and four watch parties.
The Agency
- The Agency saw record interest from students, with 476 applicants in Fall 2024 and 155 students participating in the program, a 16% increase year-over-year.
- Two new faculty members joined The Agency, allowing us to engage 50 more students per semester.
- Disney expanded its yearly retainer by 284%, driven by renewed contracts with Disney Advertising and new contracts with Walt Disney’s HR team.
- Hulu launched The Agency’s B2B campaign, crafted in collab- oration with their internal agency, across the U.S. and Canada.
