Can AI-Generated News Help Reverse the Declining Level of Trust in News?
Researchers pondered whether credibility and trust in news are sacrificed when articles are AI- generated and if perception of public nonprofits could benefit from exposure to that content. Their conclusions: the higher the exposure and use of AI-generated news, the higher the credibility.
Untrustworthy Hyperlinks on News Sites are Adding to the Misinformation Crisis
Misinformation is spreading rapidly in the digital universe, especially during election season, and the hyperlinks found on untrustworthy news sites may be partly to blame, according to an interdisciplinary team of researchers.
Can Virtual Humans Combat Climate Change Misinformation?
Virtual (or artificial) humans, such as virtual human influencers, have become increasingly valuable to brands and marketers worldwide. But what about their effectiveness in tackling big societal issues? Could computer-generated characters effectively influence human behavior for the greater good?
Pixels vs. People: The Battle for Consumer Trust in Influencer Marketing
Researchers examined the effectiveness of virtual influencers compared to humans in affecting brand attitudes and purchase intentions and found that, while virtual influencers are not yet ready to replace human influencers, they are carving out their own niche.
“Don’t Believe Everything You Read Online”: How Fact-Checking Could Challenge Political Bias in Science Information Processing
As social media has grown into many people’s primary news source, so has its potential for misinformation. Facebook and X have both launched fact-checking tools to combat so-called fake news. Yet many users dismiss the fact-check itself as false, especially when it challenges their preexisting views. Could an AI fact-checker seem more objective and help change minds?
How Partisanship and Political Fandom Affect the Spread of Misinformation
As the nation faced another contentious election cycle, the spread of misinformation continued to be rampant. Scholars explored the predictability of whether or not people would seek and share misinformation without first fact-checking it.
